Artwork Requirements
A quick guide to supplying your logo so your printed and embroidered kit comes out looking its best.
Everything we print or embroider is a direct reflection of the artwork you supply. Clean, high-quality artwork means a crisp, professional finish — and a faster turnaround on your order.
A logo that looks fine on a website or in an email is often far too small to reproduce cleanly on a garment. Enlarging it makes it blurry and pixelated, and that is exactly how it will print. Here’s the best way to send us your logo so your kit looks its best.
The three ways to send us your logo
A vector logo .ai · .eps · .pdf
One file that works for everything — from a small chest badge to a full back print or even a banner — and it never loses quality.
What is a vector? Ordinary images — like a logo saved from a website — are built from thousands of tiny coloured squares called pixels, so they blur the moment you enlarge them. A vector is built from mathematical lines instead, so it can be scaled to any size at all and always stays perfectly sharp.
Chances are, you already have one. Any printed logo — on clothing, signage, stationery or vehicles — is made from vector artwork. So if your club, school or company has had anything printed before, just ask your designer or previous supplier for the “vector” or “print-ready” version and send us that.
A high-resolution PNG
If a vector genuinely isn’t available, a high-res PNG works well — as long as it ticks two boxes:
- Transparent background — no white or coloured box sitting behind the logo.
- At least 800 pixels on its shortest edge — bigger is always better.
Quick test: zoom right in on your screen. Still razor-sharp? Good to go. Fuzzy or blocky? It’s too low-res.
Any other format JPEG, screenshot, social image…
We can still use these, but they’ll usually need to be professionally upscaled or redrawn first. This is done through a specialist external service, which carries a charge:
From £15 per logo. The poorer the quality of the original, the more work is involved, so the cost can rise accordingly.
At a glance
| Preference | Format | What it needs | Charge |
|---|---|---|---|
| 1st choice | Vector — .ai, .eps or .pdf | Scales to any size and always stays sharp | None |
| 2nd choice | High-resolution PNG | Transparent background; shortest edge 800px+ | None |
| Last resort | JPEG, screenshot, social image, etc. | Will need upscaling or redrawing first | From £15 / logo |
Sending us your artwork
Send your logo to your account manager — quoting your club, school or company name.
Not sure whether your file is good enough? Send it over anyway and we’ll check it for you before your order starts. Thank you for helping us give your kit the finish it deserves.
